With the introduction of mobile commerce (mCommerce), Australians are increasingly using their mobiles to purchase goods at the touch of a button. Australians now have the 2nd highest smartphone usage in the world (after only Singapore).

In Australia using a mobile phone to research a purchase is also becoming increasingly common. More than 84% of Australians now use their mobiles to search for goods and services in their local area. Many Australian consumers use their mobile to find retailers, compare prices, read reviews, and receive discounts.

In the future, it will become common place for consumers to use mobile devices to assist purchasing decisions. Actually, it is expected that by 2014, mobile Internet usage will overtake desktop Internet usage. More than 1.3 million Australians are now shopping using their mobile.

2012 will definitely be the year that retailers must focus on mobile users by reaching out to them across devices with a mobile optimised website.

For more information on our m-commerce development and mobile optimisation services contact us.