Online Marketing
We specialise exclusively in digital marketing for commerce
Google Premier, Facebook Marketing and Bing Partners
acidgreen are official Google Premier Partners and Bing Partners which is the highest level attainable for online marketing specialists that have been trained and certified by Google and Bing. We specialise in Digital Commerce marketing, advanced ecommerce Analytics, Business Intelligence for ecommerce and Conversion Rate Optimisation services.
Search Engine Optimisation
Search Engine Optimisation (SEO) for eCommerce requires a different set of specialist skills than that of ordinary websites. To maximise your search engine visibility, it is necessary to have a sophisticated understanding of technical SEO so that you can optimise both the on-page and off-page elements of your store and bring in a healthy amount of organic traffic.
Analytics and Data Visualisation
An advanced understanding of Google Analytics makes it a powerful tool that will drive both your paid and search campaigns. By customising your Analytics Dashboards, acidgreen gives you an overview of the most important metrics for your business. This type of data visualisation enables you to effectively monitor and control your online marketing strategy.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is an online marketing system that’s all about turning your website traffic into customers for the ultimate goal of increasing your revenue. acidgreen’s solid methodology for CRO is built upon industry best practices to ensure that you benefit from the full potential of your site and maximise your sales.
Landing Page Optimisation (LPO)
It’s essential to ensure that the landing pages you’re sending potential customers to are designed specifically to appeal to them, especially when you’re paying per click. Years of experience in online marketing has given us knowledge of what does and doesn’t work so we can take the guesswork out of this process and help you build optimised landing pages which convert.
AdWords / PPC Management
Running a pay-per-click (PPC) campaign is a great way to stimulate increased traffic to your website in conjunction with a longer-term SEO strategy. When implemented correctly, a great AdWords campaign will boost your visibility and clickthroughs for customers searching for keywords relevant to your business, leading to a substantial return on your investment.
Digital PR / Outreach
Public relations online merges traditional PR activities with content marketing, social media and SEO. It’s all about amplifying your brand visibility by creating conversations directly with potential customers to engage and convert them. These activities also have significant benefits for your search engine visibility as deeper engagements with your online marketing content improves your Google Search reputation.
Content Marketing
Engaging with potential customers outside of a sale by providing them with relevant content allows you to increase awareness and preference for your brands when the customer becomes ready to make a purchase. Generating great content across social media, blog posts and more that is keyword-rich and builds reputable links also has positive effects on your SEO and Digital PR strategies.
Social Media Marketing
Social media platforms provide unprecedented channels for you to stay directly in touch with your customers and find out what issues matter most to them. By becoming part of the discussion around your products, you can become a trusted source of information and build lasting relationships with key influencers who may even share the content you’ve created, extending your reach through word-of-mouth.
For the past 11 months acidgreen has ran a SEO campaign for Flower Power. Within this timeframe we have won marketshare against retail giant Bunnings for competitive keywords.
Business Intelligence
Working exclusively with e-commerce clients, we understand the importance of providing actionable insights about our client’s customers. Being able to segment by lifetime value, churn-rate and product inventory velocity allows our clients to be one step ahead of their competitors. Our team of experts not only set up and configure these tools for you, they also provide analysis and strategies from the data provided to help you grow your business.
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Working with acidgreen has made a real impact on the MyHouse eCommerce business. We are tracking at 30% growth vs last year.
